This award recognises an idea and initiative that captures and inspires an audience. Whether it is a new innovative product, an artisan or retail product, an experience, or the way you manage your business, it is open to any business owner who has implemented a diversified idea which adds to the business, tourism or community. We want to hear about the creative thinking and facing challenges with a concept which has increased sales, opened new markets, or resulted in more repeat customers. We want to see how you have put the location on the map thanks to your initiative.