This award recognises an establishment or group which have gone over to the dark side in the best possible way and launched a promotion or regular night time event. It might be for a specific age group, it might be held at a venue, it might involve music and the performing arts, but we want to hear about something with popular appeal which gets people out of the house, boosted the night time revenue and why it was started. Towns, beaches, special activities, visitor attractions, festival and tour operators, holiday parks, bars, clubs, pubs – you do not need to be open year-round, but you might have started something unique and specialist.