The Shopping Experience Award is for specific shops, and The Shopping Destination Award is for the where the shops are located.

The high street, stores, shops and shopping centres are important to the destination. The Shopping Destination Award recognises exceptional customer service, its importance in attracting visitors, as well as attracting customers to the destination. 

The Shopping Experience Award is not just about shopping, it’s about personal and customer service, community engagement, training as well as ‘going the extra mile’.